Editing is the most time consuming part of the process. If you are somewhat familiar with the editing software on your computer, 1 to 2 minutes of editing should take 4 to 8 hours, and if you're new to editing, over 10 hours. If you plan on editing your video yourself, below are our best recommendations for editing software. Hiring a business videographer to do the editing portion of your production is an option too. Search Biveo for business video editors.
Consumer, Prosumer: Apple’s iMovie comes standard on all Macs. iMovie’s interface is intuitive, easy to learn, and more than capable for producing a business overview video. Learn iMovie in under 30 minutes.
Professional: Apple’s professional video editing software is Final Cut Pro X. Adobe's Premiere Pro is also widely used. Learn Final Cut from one of Apple's suggested training resources.
Consumer, Prosumer: Adobe Premiere Elements is the most popular editing software for the prosumer editor. Adobe provides a thorough free tutorial here.
Our experience testing Windows Movie Maker (which comes standard on all Windows 7 and later PCs) produced audio overlap/duplication issues where clips meet and feel it is worth it to purchase Adobe Premier Elements.
Professional: Adobe Premiere Pro is the most popular professional editing software for PC. Adobe provides extensive free training here.
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