Learning Forum

Service Process

Responding to Emailed Project Requests

Respond even if you can't do the project. Fast response times (within 2 hours) is one of the best ways to demonstrate high professionalism.
Suggested email template:

Hi Mary,

This is John Doe, business video producer with Pro Media. Thank you for contacting me about having a marketing video produced for your business.

Profile and portfolio: www.biveo.com/johndoe.

For your 90-second marketing video, I will provide:
Your project should take 5 hours and will cost $500. (Additional hours $100/hour). Payment upon completion.

I am free to discuss the project tomorrow afternoon. Should I call you around 2pm?

John Doe Ph: 123-123-1234 john.doe@promedia.co ProMedia.co
Review Biveo's 6-Step Production Recommendations. Reference Biveo's script templates and interview questions for ideas: https://biveo.com/step/narration/auto-repair.
Video Release. When filming an employee, the owner should have them sign a release: www.biveo.com/doc/video-release.pdf.
Deliver the Initial Video. Discuss edits the customer may want done.
Collect Payment.

Customer Service

Providing customers with a great experience will grow your business.

Be Prompt

Always answer emails, phone calls, and return missed calls promptly.
Always show up on time to shoots.
Always complete the video in a timely manner.

Be Prepared

Make sure they like the script, shotlist and vision ahead of the shoot.
Always bring the proper equipment, backup bulbs, memory, earphones.

Be Professional

Turn your cell phone off when with the client.
Always maintain a pleasant, and accommodative demeanor toward the customer.
Always strive to find the shots that best display the business.

Be Accommodating

Take a genuine interest in their business.
Be aware that most people are not comfortable in front of the camera.
Coach your customer to have confidence and humility when speaking.
Try to avoid requesting a down payment.
Do not give customers any reason to regret having hired you.

Guarantee great service. If a customer wants to cancel a project due to:

Videographer unresponsiveness
Missed appointments
Late arrivals
Unprofessional behavior
Poor sound, lighting, camera, or software
Sloppy or incomplete shots
Poor final video quality
Taking too long to set up a shoot date
Taking too long to complete edit and deliver finished video...

...Allow the customer to cancel without a fee.

Video Production Training

Recommended training resources

Common "what if" scenarios

Background noise with shotgun mic. Be care if you use a shotgun mic, and your shot picks up footsteps, machinery, or music in its background. Make sure to listen with headphones, and flip your decible setting from 0 to 10 or 20 to reduce high background noise. Having a lapel mic can eliminate most of these hazzards.
Not enough sun on the front of the building. If you do not have the luxury of setting up the shoot at a time when the sun is shining on the front of the client's building, you should return to shoot the building with the sun shining on its face, or ask the client to shoot that one scene with their iPhone and send it to you using a service like Box, or Dropbox.
Shooting your narration in a busy location. Shooting the narration in a room busy with people can be both intimidating and exciting to the client. Find out what the client prefers. Shooting the narration in a back office is not ideal. It's worth it to have the depth of the open floor of the business as the backdrop in the narration. If it is too difficult to shoot with people in the background, plan a second visit, plan the shoot near closing time, or shoot after hours and have the client shoot some busy scenes with his or her iPhone and send via a service like Box or Dropbox.
Technical issues that cause lost footage. There are many factors that can cause lost footage: Background noise, loose sound connection, a bumped setting, low battery, running our of memory, electrical interference, poor lighting, not hitting the record button hard enough... Always double-check that your footage came out good before you leave the shoot.

Learn from Real Biveographers

Be among the first Biveographers to submit a video talking about your experience learning to produce business videos using Biveo's 6-step process.

Get the edge on your real estate marketing with a more targeted primary marketing video. (Based on marketing research polls by Biveo. 81% of consumers would watch a real estate agent’s video before choosing.)

Your viewers want to see:

Past sales success
Types of houses sold
The realtor interacting with clients
The agent’s office
A warm personality
Honesty/authenticity
Attentiveness to clients’ needs
Well-groomed/professional attire
Good communication skills
Video length at or under 142 seconds
See the full list of 27 here

Viewers are NOT interested in:

The agent’s vehicle
Self-congratulatory tone/Ego
An animated logo intro
Background music
A funny skit
Leaving out key information
See the full list of 26 at the link above

Biveo.com gives you everything you need to create an effective real estate agent video on one easy reference page. Bookmark it!

Biveo offers video production, editing and aerial/drone footage for listings.

Mark Greer
Phone: (616) 414-9021
Mobile: (616) 843-0517
mark.greer@biveo.com
www.Biveo.com
41 Washington Ave.
Suite 395
Grand Haven, MI 49417

Concise 6-step guide for producing it yourself
130+ real estate video examples (some priced-out)
500+ video editors for hire if you can shoot it yourself
1,100+ business and real estate videographers (US & CA)