Learning Forum

Business Video Production

Articles


5 Tips for Attracting More Customers to Your Small Business

10 Ways You Can Help Your Videographer Produce a More Powerful Video for Your Business

How to Produce Your Best Small Business Marketing Video for Under $500

8 Things Your Small Business Marketing Video Should Include to Boost Sales

7 Reasons You Shouldn’t Fear Being on Camera for Your Small Business Marketing Video

10 Techniques for Getting Your Subject Comfortable in Front of the Camera


Market Research Results


Auto Repair Service Videos: 61 Things to Include (and Exclude) According to Customers

Hair Salon and Barber Shop Videos: 36 Things to Include (and Exclude) According to Customers

Entertainment Facility Videos: 60 Things to Include (and Exclude) According to Customers

Fitness Center Videos: 63 Things to Include (and Exclude) According to Customers

Healthcare Videos (Using Dentists): 62 Things to Include (and Exclude) According to Customers

Home and Office Service Videos (Such As Contractors): 51 Things to Include (and Exclude) According to Customers

Hotel Videos: 44 Things to Include (and Exclude) According to Customers

Moving Company Videos: 53 Things to Include (and Exclude) According to Customers

Real Estate Agent Videos: 54 Things to Include (and Exclude) According to Customers

Restaurant Videos: 47 Things to Include (and Exclude) According to Customers

Retail Store Videos: 61 Things to Include (and Exclude) According to Customers

Service Store Videos (Using Dry Cleaners): 50 Things to Include (and Exclude) According to Customers

Videographer Marketing Videos: 41 Things to Include (and Exclude) According to Customers

Small Business Videos: 55 Things to Include (and Exclude) According to Customers

Service Process

Responding to Emailed Project Requests

  1. Respond even if you can't do the project. Fast response times (within 2 hours) is one of the best ways to demonstrate high professionalism.

  2. Suggested email template:

    Hi Mary,

    This is John Doe, business video producer with Pro Media. Thank you for contacting me about having a marketing video produced for your business.

    Profile and portfolio: www.biveo.com/johndoe.

    For your 90-second marketing video, I will provide:

    • Help with the narrative via interview questions or script
    • Shot list of the business in action
    • Professional lighting where necessary
    • Professional XLR audio collection via shotgun mic
    • Commercial HD camcorder (A-roll) and DSLR camera (B-roll)
    • Fluid head tripod and roller
    • Narration Shoot (A-roll) with coaching
    • Shots of the business (B-roll)
    • Background music
    • Professional editing using Final Cut
    • A list of sites to place your video

    Your project should take 5 hours and will cost $500. (Additional hours $100/hour). Payment upon completion.

    I am free to discuss the project tomorrow afternoon. Should I call you around 2pm?

    John Doe Ph: 123-123-1234 john.doe@promedia.co ProMedia.co

  3. Review Biveo's 6-Step Production Recommendations. Reference Biveo's script templates and interview questions for ideas: https://biveo.com/step/narration/auto-repair.

  4. Video Release. When filming an employee, the owner should have them sign a release: www.biveo.com/doc/video-release.pdf.

  5. Deliver the Initial Video. Discuss edits the customer may want done.

  6. Collect Payment.

Customer Service

Providing customers with a great experience will grow your business.

Be Prompt

  1. Always answer emails, phone calls, and return missed calls promptly.
  2. Always show up on time to shoots.
  3. Always complete the video in a timely manner.

Be Prepared

  1. Make sure they like the script, shotlist and vision ahead of the shoot.
  2. Always bring the proper equipment, backup bulbs, memory, earphones.

Be Professional

  1. Turn your cell phone off when with the client.
  2. Always maintain a pleasant, and accommodative demeanor toward the customer.
  3. Always strive to find the shots that best display the business.

Be Accommodating

  1. Take a genuine interest in their business.
  2. Be aware that most people are not comfortable in front of the camera.
  3. Coach your customer to have confidence and humility when speaking.
  4. Try to avoid requesting a down payment.
  5. Do not give customers any reason to regret having hired you.

Guarantee great service. If a customer wants to cancel a project due to:

...Allow the customer to cancel without a fee.

Video Production Training

Common "what if" scenarios

Learn from Real Biveographers

Marketing Video Production by Industry

Based on marketing research. Rates are approximate.
Industry Willing to Watch Video Length Owner Narrates Appx. Rate
Videographers/ Photographers 85% 1:42 58% Yes, 8% No $600
Entertainment Facilities 83% 1:45 45% Yes, 22% No ( $600
Real Estate Agents 81% 2:22 86% Yes, 4% No $700
Healthcare (Using Dentists) 72% 1:45 49% Yes, 12% No $600
Fitness Centers 71% 1:59 43% Yes, 15% No $600
Restaurants & Bars 71% 1:01 30% Yes, 20% No $400
Hotels 70% 1:23 14% Yes, 37% No $400
Professional Services 68% 1:30 58% Yes, 8% No $500
Home & Office Services 63% 1:18 60% Yes, 12% No $400
Retail Shops 63% 1:00 23% Yes, 34% No $400
Hair Salons & Barber Shops 59% 1:10 51% Yes, 19% No $400
Moving Companies 57% 1:22 62% Yes, 14% No $400
Auto Repair Shops 54% 1:12 64% Yes, 7% No $400
Service Stores (Dry Cleaners) 51% 1:08 46% Yes, 16% No $400
Small Businesses Overall Avg. 68% 1:30 49% Yes, 17% No $500




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