These are the steps videographers should take when servicing a business customer.
Review the emailed project. If you can't do the project, always respond to the customer letting them know you can't.
Respond by email. Email your customer a quote that is something like this:
This is Mark Greer, business video production specialist. Thank you for contacting me about having a marketing video produced for your business. (my profile: www.biveo.com/markgreer.)
For your 1 to 2 minute marketing video, I will provide:
The narration interview questions, and/or feedback on them
A list of the best shots of the business can come up with
Professional lighting where necessary
Professional XLR audio collection via shotgun mic
Commercial grade HD camera (frame rate 60, variable bit rate 5,000 - 10,000, codec H.264, resolution 720p, ratio 16x9)
Fluid head tripod and other equipment for panning
Narration Shoot (A-roll) with coaching
Shots of the business (B-roll)
Professional editing using Final Cut
A list of sites to place your video
Your project will cost about $340, but less if we finish early, and more if more hours are requested ($40 per hour).
At this point, I am available for the shoot this Thursday the 12th, or next week Tuesday the 17th or Wednesday the 18th.
I can be reached 9am to 9pm at 555-123-1234, or reply by email.
Use Biveo’s 6-Step Production Process. Reference Biveo's process to help you produce a more effective video, faster.
The Video Release. have video release forms handy for people to sign just in case the business owner requests them. The ideal release form found here: www.biveo.com/doc/video-release.pdf.
Deliver the Completed Video. Ask the customer if there are any edits they want done.
Collect Payment at Time of Delivery.
Add the Video to Your Biveo Portfolio Page. Email the video link to us at firstname.lastname@example.org, to have it added.
End of Month Reports. Leads that you produce and get paid on are invoiced at $20 each at the end of the month.
Customer service is the most important thing to customers according to our surveys. Fanatical customer support is the reason companies like Rackspace are the best in their industry. Demonstrate your high customer service standards in your advertising message.
Always answer emails, phone calls, and return missed calls promptly.
Always show up on time to shoots
Always set up shoots and deliver the video as timely as practical
Make sure they have their copy of the interview questions before the shoot, and you bring your copy.
Always bring the proper equipment, backup bulbs, memory, earphones
Learn all of the best practices for video production, and apply to Biveo’s process
Turn your cell phone off when with the client
Always maintain a pleasant, and accommodative demeanor toward the customer
Always choose the shots that best display the business
Try to shoot all elements of the business on site
Take a genuine interest in their business
Be aware that most people are not comfortable in front of the camera
Try to coach the customer to be sound good for A roll footage
Only collect payment upon delivery and approval of the video
Do not give customers any reason to regret having hired you
If a customer is not happy with the service due to:
Improper sound, lighting, camera, or software
Sloppy or incomplete shots
Poor final video quality
Taking too long to set up a shoot date
Taking too long to complete edit and deliver finished video
Or any issue that the customer says can not be fixed by re-shooting and re-editing, and does not want to pay in full, you will allow the customer to cancel without a fee.
Background noise with shotgun mic. Be care if you use a shotgun mic, and your shot picks up footsteps, machinery, or music in its background. Make sure to listen with headphones, and flip your decible setting from 0 to 10 or 20 to reduce high background noise. Having a lapel mic can eliminate most of these hazzards.
Not enough sun on the front of the building. If you do not have the luxury of setting up the shoot at a time when the sun is shining on the front of the client's building, you should return to shoot the building with the sun shining on its face, or ask the client to shoot that one scene with their iPhone and send it to you using a service like Box, or Dropbox.
Shooting your narration in a busy location. Shooting the narration in a room busy with people can be both intimidating and exciting to the client. Find out what the client prefers. Shooting the narration in a back office is not ideal. It's worth it to have the depth of the open floor of the business as the backdrop in the narration. If it is too difficult to shoot with people in the background, plan a second visit, plan the shoot near closing time, or shoot after hours and have the client shoot some busy scenes with his or her iPhone and send via a service like Box or Dropbox.
Technical issues that cause lost footage. There are many factors that can cause lost footage: Background noise, loose sound connection, a bumped setting, low battery, running our of memory, electrical interference, poor lighting, not hitting the record button hard enough... Always double-check that your footage came out good before you leave the shoot.