The 6-Step Process

Step 2: Storyboard

Storyboard

Deciding your shot sequence is easy. Once you have a general idea of what shots best help customers, choosing shots can be done at the shoot on the fly. Biveo recommends that your shots simulate a buying experience to help the customers envision what it would be like to do business with you. Here are our best ideas to build off of.

 

Opening Scene: Start with a big-picture, bird's-eye-view. (Narration begins in background)


Storefront/Office Businesses

Open with shots of the building, especially including a shot from a distance to help customers identify the building in its surroundings when visiting. Avoid opening with a graphic logo. You can slow pan or zoom one shot for about 8 seconds, or have three shots cutting every 3 seconds. Consider including a shot of parking to help people visualize the ease of doing business with you.

On site Businesses

Start with a longer 6 to 10 second shot, or several 3 second shots of the company vehicle arriving being sure to include one from the perspective of the customer's home. This will help customers visualize doing business with you.

Virtual Visit: Show the customer what they would see if they were visiting.

Storefront/Office Businesses

Show what the customer would see if they were walking in the door. If it is a large open area, take a slow 6 to 10 second pan of their initial view. If the view is limited, take a still, or short slow pan of what they would see.

On site Businesses

Show the crew setting up and going to work.

Storefront/Office Businesses

Continue to take the viewer on a tour of the business with varying pans, zooms and stills.

On site Businesses

Continue showing the crew working on varying tasks.

Introduce the Narrator. The narrator has been speaking in the background until now.

All Business Types

In editing, we suggest cutting to the narrator for the first time around the 20 second mark for 1-minute vidoes as it really is B-roll shots of the building, vehicles, equipment, staff that provides more visual information than a person speaking.

Business in Action. Shots that fill the next 20 seconds

All Business Types

Resume with shots of the business in action, features, samples, or before-and-afters that will often line up with what the narrator is talking about.

Businesses that Sell Ambiance

Businesses that sell ambiance such as restaurants, bars, spas, theaters should incorporate more closeups and camera effects such as slow motion, shorter scenes and blurred transitions using the aperture setting on a DSLR camera. They should be more entertaining and include background music.

Examples of building ambiance for restaurants:

  • Rolling closeups of the decor
  • A flurry of short frames around 1 second
  • Shots of customers laughing, smiling, toasting
  • Slow motion shots of drinks or dessert toppings being poured
  • The kitchen in action
  • The cook or chef preparing food
  • Close ups of popular plates
  • Plates being served to patrons

Return to the Narrator.

All Business Types

we suggest cutting to the narrator for the second time around the 40 second mark if it is a 1-minute video.

Business in Action. Shots that fill the next 20 seconds


All Business Types

Continue with your action shots of the business. Repeat these last 2 steps, aiming to keep your video between 1 and 2 minutes.

Concluding the Video.


All Business Types

End with a shot or shots of the business. This could be the building while slowly zooming out, and/or group shot of the staff in front of the vehicles, or something similar.

Make sure to review the tips in Step 4, the "Shoot", before filming.

Step 2: Storyboard

Suggestions?