Customers want unbiased, authentic footage. Shots like before-and-after footage, your business busy with smiling customers, verifiable testimonials or your business out on a job site. Capturing these can be impractical to use a pro. So try to capture 5 to 20-second shots with your smartphone ahead of the shoot. This will help you more quickly evolve the ideal video.
Confirm the video's scope with your pro (Number of locations; Video length; Narration if any; Approximate cost), and set a shoot date.
If applicable, practice your narration delivery using your smartphone's video camera or mirror.
Clean and organize your business location ahead of the shoot.
The videographer performs the shoot (1 to 5 hours).
Videographer uses your best 1 to 5 minutes in editing.
Add your video to your directory advertising, website, social media and emails.
Factors That Affect Pricing
Talent level and speed of videographer
Equipment used by videographer
Length of video Each industry has a different suggested time limit. See the time limits below or view the full survey results here.
Amount of time required to plan script and shotlist (Reduce time by writing a rough script and shot list yourself for their review using these templates.)
Number of shoot locations (Reduce locations to one by collecting footage of your businesses highlights with your smartphone horizontally... i.e. on a job site, busy with customers, before and after, verifiable testimonial, etc.)
Amount of time required for shoot Modified script approach 15-60 minutes; Interview questions 15-60 minutes; Audio-only owner narration; Audio-only pro narration; No narration.
Amount of time required for editing (editing time can be reduced by using a script as opposed to interview questions.)
Number of revisions requested Revise your original video as your business grows instead of starting from scratch.