3 Approaches to Creating a Business Video:
- Create It Yourself: To begin creating it yourself, visit Before You Begin to see what you'll need, then follow the 6 steps from there.
- Shoot Your Own Footage, Hire an Editor: To begin shooting it yourself, and hiring an editor, visit Before You Begin, follow steps 1 to 4, then before starting step 5, visit Find a Business Video Editor.
- Hire a Pro to Do It All: To begin comparing pros, visit Find a Business Video Producer.
- Collaborate with a Pro (Recommended): To begin planning, review 10 Ways You Can Help Your Videographer Produce a More Compelling Video for Your Business.
Welcome to Step 1. Planning your narrative can take as little as 5 minutes if you simply copy the list of interview questions below. Or if you prefer the certainty of a script (which we do), modify the script template below which might take from 30 minutes to 2 hours. So First: Choose between the interview approach, and modified script approach described below. The interview approach is fast, requires no-preparation and delivers compelling natural footage. The scripted approach enables more control over the content, but requires more preparation including learning to recite each sentence naturally.
What to Do: Choose about 10 questions that best suit your business.
How it Works: The videographer asks the narrator the questions as if in an interview. The spoken questions, as well as "um"s and pauses are edited out later.
Below are our best suggested interview questions followed by example answers.
- Describe your journey toward becoming a musician/performer.
- I was 12 years old when I decided I wanted to be a songwriter like John Lennon. I played 4 hours a day and learned to play by ear. People bagan asking me to play at their wedding, and I was also performing in a local band until I began doing professional recordings for a local studio in 2013.
- What genre's do you perform? What are your influences?
- I primarily perform alternive rock, but can also do classic rock, pop and electronic. My influenes include the Beatles, anything grunge rock and Trent Reznor.
- What services do you provide?
- I provide piano and keyboard tracks remotely for music producers as well as live performances locally for events like weddings or event gathering rooms.
- How does it work if someone wants to hire you?
- I can often complete the recording for a track within a day if my schedule is open.
- What do you hope to provide your client?
- I enjoy providing clients with the track as they specified as well as an alternative track with my own improvisations and often my suggestions are used.
- What do you enjoy most about what you do?
- What I love most about being a musician is the creative aspect. It's fun to try and figure out how to wow the audience.
- What are some of the things you are working on?
- What kind of clients do you typically work for?
- What is your dream work situation as a performer/musician?
- What types of songs are in your set list?
- What is the most interesting thing you’ve learned while providing your service that helps you better service your clients?
- What is one of your proudest achievements of your business?
- Share some helpful advice.
For tighter control, and more thorough analysis of your business's strengths while still sounding conversational, use this modified script approach.
What to do: Use the following script as a starting point to develop a custom Insert your company's information and philosophy into the following script template. Keep what works, remove what doesn't. There is about 2 minutes of script below, most videos only need to be about 1:15.
How it works: The narrator recites the script one sentence at a time as if speaking to an interviewer, repeating each sentence until it sounds natural.
[Opener/What you can do for the client]
One of the things I love most about being a musician for hire is [wowing the client with a performance that is better than expected. It’s fun to go the extra mile.]
[Who you are/Your specialty]
I started playing guitar at age 11 after getting a guitar on Christmas. After high school, I began playing in a band that performed about 40 shows at The Note in Chicago. My style is most influenced by [Stevie Ray Vaughan and Santana, but I will play all genres]. I began providing [music producers] with [guitar tracks] in [early 2014]. I’ve done tracks for [up and coming artists], but mainly for [songs in TV commercials]. When I am not playing guitar, I run a carpentry service, have a family of four and do my own composing in Mac Logic. I do have a wide range of guitar effect equipment and can play acoustic or electric.
[What your service provides]
Ideally, I like to have [a week] to prepare and experiment with to lay down several track options. From there you can choose, or give me feedback on what you need. Shoot me a message! I look forward to helping you on your next project!
Top 6 Script Content Tips
- Focus on the honest facts. Instead of saying "We are the best", try to give specifics such as, "We were recognized for providing great customer service by...", or "We performed serviced over 400 customers in 2015", or "Our staff is trained and certified by...".
- Good customer service is the most important thing to most customers. Demonstrate your level of customer service in your video. (Responsive, Accommodating, Knowledgeable, Flexible)
- Focus on the facts that show how you are different from other services. What is your niche?
- Demonstrate Candor. Do not try to portray your company any differently than how it truly is, and don't hide what your company truly offers. Use negatives to your advantage. For example, older equipment has the advantage of showing lower overhead and lower cost to the customer. What you think may be a negative can actually be a positive. Just be honest.
- Understand your niche and target your market accordingly. A portion of customers shop for the lowest price, a portion shop for the highest quality service. Charge fairly for the level of service you offer. Do not try to charge large corporation rates if you are a small local business. Do not drop your price to bargain hunters. Accept that you cannot win every customer that contacts you.
- If you are set on presenting your business by telling a story, be careful not to be self-congratulatory. Instead, focus on how your story benefits the customer.