The 6-Step Process

Step 1: Narration
Entertainment

3 Approaches to Creating a Business Video:

  1. Create It Yourself: To begin creating it yourself, visit Before You Begin to see what you'll need, then follow the 6 steps from there.
  2. Shoot Your Own Footage, Hire an Editor: To begin shooting it yourself, and hiring an editor, visit Before You Begin, follow steps 1 to 4, then before starting step 5, visit Find a Business Video Editor.
  3. Hire a Pro to Do It All: To begin comparing pros, visit Find a Business Video Producer.

Even if you are creating it yourself, also take a look at these: 10 Ways You Can Help Your Videographer Produce a More Compelling Video for Your Business.

Narration

Welcome to Step 1. Planning your narrative can take as little as 5 minutes if you simply copy the list of interview questions below. Or if you prefer the certainty of a script (which we do), modify the script template below which might take from 30 minutes to 2 hours. So First: Choose between the interview approach, and modified script approach described below. The interview approach is fast, requires no-preparation and delivers compelling natural footage. The scripted approach enables more control over the content, but requires more preparation including learning to recite each sentence naturally.

Interview Approach

What to Do: Choose about 10 questions that best suit your business.

How it Works: The videographer asks the narrator the questions as if in an interview. The spoken questions, as well as "um"s and pauses are edited out later.

 

Entertainment Facilities

Theaters, Amusement Parks, Shows, Tours, Haunted Houses, Museums

Below are Biveo.com's best suggested interview questions.

Interview Questions

  • What inspired your business? How did it come about?
  • As a golf instructor, I was always creating new drills for my students and I eventually compiled them into Bill's Miniature Golf Course.
  • In a nutshell, what does you facility/service provide?
  • Bill’s Miniature Golf features 18 unique challenges as designed by a golf instructor for more realistic play that develops your skill. Many holes take place over multiple levels.
  • What are some of the other features of your facility?
  • There is also a game room in the lobby along with concession stand in case you work up an appetite. We have a score board with photos of some of the lowest scorecards ever played here.
  • What are some of the things your activity teaches?
  • Golf teaches adults and children patience and control - not to mention a few lessons in physics!
  • How is your facility unique?
  • Our facility is unique in that the holes are built to more closely emulate a real putting experience. It is built over concrete, not wooden boards.
  • What is some of the feedback you are receiving from customers?
  • It’s not just kids that love it, adults that golf love how it helps them with their game and teaches them a few things along the way.
  • What are of the options for signing up?
  • We do have a party option where your group can play all you want for three hours.
  • What are your hours of operation?
  • We’re open evenings and weekends until 10pm.
  • Conclude with a call to action.
  • Call us for group rates, or drop in and play a round!

Optional Questions

  • What makes your service so interesting?
  • What types of groups is your venue built for?
  • How many people can you accommodate?
  • Describe the atmosphere.
  • What are the dates your facility will be operating?
  • What do you try to achieve for your customers?
  • What do you love about your job?
Things the Videographer Says to the Narrator Before the Shoot

Getting your business owner comfortable in front of the camera is one of the most important aspects of your video. Studies show that how you say it is more important than what you say. You want your subject to come across as relaxed, happy, confident, approachable, enthusiastic and eloquent. Move the camera back. Try to make the process fun for them. Shots of the subject smiling and laughing will be among your best shots. Show interest in what they are doing. Stay positive with yout feedback. Have them do an over the top take to help boost their enthusiasm if needed. Reference 10 Techniques for Getting Your Subject Comfortable in Front of the Camera.

  1. Speaking on camera is easy. If you have experience speaking face to face at work, it will a breeze to look good on camera. And for any reason you don’t like the way you look, we can just use the audio.
  2. There is no reason to be nervous. Most of what we are shooting will only be used for the audio as shots of your business will be shown while you speak in the background.
  3. This should only take about 20 minutes, but there's no hurry. We can redo it until we get you looking your best.
  4. Look at the camera person, not the camera lens. Imagine you’re having a conversation. Or if your marketing calls for a script that is geared toward speaking directly to your customer, and warrants looking directly into the camera, look past the lens. Visualize your audience.
  5. Answer interview questions off the top of your head. (If you are reciting a prewritten answer, or using the modified script approach, try to recite the lines to sound as if you are answering the questions off the top of your head.)
  6. Your first take is often your best take because it is the most natural. So if you make a mistake, or "um" or pause, just keep going as these can be edited out.
  7. While answering, if you think of a side point, talk about it even though it wasn't asked. It is good to go off on a tangent.
  8. Include the question in the answer. For example, if asked, "How long have you been in business?", instead of answering "6 years”, answer "Smith Roofing has been in business for 6 years."

After the interview is complete, watch parts of it back, and show the client how they are coming across. This will help them do it again with more confidence and enthusiasm.

Modified Script Approach

For tighter control, and more thorough analysis of your business's strengths while still sounding conversational, use this modified script approach.

What to do: Use the following script as a starting point to develop a custom Insert your company's information and philosophy into the following script template. Keep what works, remove what doesn't. There is about 2 minutes of script below, most videos only need to be about 1:15.

How it works: The narrator recites the script one sentence at a time as if speaking to an interviewer, repeating each sentence until it sounds natural.

Script Template

Script by Biveo.com

[In a Nutshell]
Located near the West Olive Golf Course, Bill’s Miniature Golf is the ideal playground for your kids while you golf. Bill’s features 18 holes of putt-putt golf designed by a golf instructor to help you get good at the game. There are also over 30 games in the arcade and concessions for in-between rounds.

[Unique features]
Some of the favorite holes here include the water hazard in hole 8, ravine’s edge in hole 11, and the infamous corridor at hole 13. There are sloped greens and fringe to emulate real golf.

[Buying options]
Purchase a wristband for unlimited play, or just one activity at a time. Having a birthday party? Sign up online and we’ll do the rest.

[Call to Action]
We're open til 10pm. Stop in now and let the fun begin!

Top 6 Script Content Tips

  1. Focus on the honest facts. Instead of saying "We are the best", try to give specifics such as, "We were recognized for providing great customer service by...", or "We performed serviced over 400 customers in 2015", or "Our staff is trained and certified by...".
  2. Good customer service is the most important thing to most customers. Demonstrate your level of customer service in your video. (Responsive, Accommodating, Knowledgeable, Flexible)
  3. Focus on the facts that show how you are different from other services. What is your niche?
  4. Demonstrate Candor. Do not try to portray your company any differently than how it truly is, and don't hide what your company truly offers. Use negatives to your advantage. For example, older equipment has the advantage of showing lower overhead and lower cost to the customer. What you think may be a negative can actually be a positive. Just be honest.
  5. Understand your niche and target your market accordingly. A portion of customers shop for the lowest price, a portion shop for the highest quality service. Charge fairly for the level of service you offer. Do not try to charge large corporation rates if you are a small local business. Do not drop your price to bargain hunters. Accept that you cannot win every customer that contacts you.
  6. If you are set on presenting your business by telling a story, be careful not to be self-congratulatory. Instead, focus on how your story benefits the customer.
Step 1: Narration
Entertainment

Suggestions?