The 6-Step Process

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Step 1: Narration
Moving-delivery

Narration

Step 1. The content of your business video can be greatly improved when it is based on marketing research. Biveo has conduced marketing research surveys for each industry. Your industry's survey results link can be found under the industry headline below. Also below is a list of interview questions and script template. Modify as needed. Scripts are more concise. Interviews are more natural and require less preparation.

Interview Approach

What to Do: Choose the questions that best suit your small business.

How it Works: The videographer asks the narrator the questions as if in an interview. The spoken questions, as well as "um"s and pauses are edited out later.

Moving Companies

Moving Companies, Delivery Services, Truck Rental, Storage

Moving Company Survey Results: 62% of customers want owner narration in the video; 24% are indifferent; 14% do not want narration in the video.
Moving Company Video Length Limit Average: 82 seconds (1:22)

Interview Questions

  • How would you describe your moving company in one or two sentences?
  • Williams Moving is a family-owned moving company that has been serving the residents and businesses of Apple Valley since 1995. As of 2016 we’ve grown into a 4-truck, 16-employee operation that performs hundreds of moves per year.
  • What types of movies do you specialize in?
  • We specialize in full-service residential moves, small moves, self-serve containers, office relocation, auto moves, pianos, art & antiques, labor only, industrial, corporate, are GSA certified to move government, and are DOD certified to move military. We are licensed to move within the state of Illinois, USDOT-licensed to move interstate and NVOCC-licensed to move internationally. We specialize in senior relocation, hospitals/laboratory, universities/schools electronics, trade show exhibits, libraries, student moves, large items like hot tubs and safes.
  • What other services do you offer besides moving?
  • Beyond moving we also offer records management, home staging, interior design, real estate services, cleaning, assembly, same day moves, logistics, warehousing, employee relocation, eviction assistance, rental truck driving, junk removal, dumpster rental, and truck repair. We are also able to perform hoisting, rigging and have a crane, sage jack, stair climber, conveyor and fork lift. Our trucks feature air ride to reduce damage from transport, climate control to prevent heat damage.
  • What are some of the best features of your company?
  • Williams Moving has a well-trained, uniformed, professional staff, bilingual in Spanish, responsive customer service, prompt delivery, well-maintained reliable trucks, and commercial tools for moving the heaviest items.
  • What is a philosophy or key to success you live by related to your area of expertise?
  • We believe the key to providing great service is continued training and education. There are always ways you can improve the way you help people.
  • What features do you have in place to help ensure a smooth move?
  • We use efficient scheduling and dispatch software to make sure everything runs on time. We have a staff mechanic in case of a breakdown. You’ll also have the owner’s cell in case of emergencies.
  • What are some of the things you do or provide that most other companies do not?
  • All fabric furniture is wrapped in plastic, and all wooden furniture is protected with a thick moving blanket. Most movers do not go to those lengths.
  • How would you describe your customer service? (Knowledgeable, responsive, flexible, accommodating)
  • We understand that providing great customer service is one of the most important things we can do for our customers. We strive to be easy to reach, and flexible and accommodating.
  • How does the service process work for new customers?
  • In the summer, during peak moving season, you’ll want to book a month in advance. In the winter, you can often get next day service. No payment required until delivery of your goods.
  • In what ways do you get involved in the industry?
  • We are members of the American Moving and Storage Association, and rely on them for new training and service approaches.
  • Share some helpful advice.
  • Before hiring a mover, run a search for them in the FMCSA’s database and review their safety and inspection record. This will also help you confirm that they are not a broker.
  • Give customers your name and invite customers to do business with you.
  • My name is Jill Williams, I am the owner of Williams Moving, and I look forward to helping you with your move!

Optional Questions

  • How did the business find its beginnings?
  • What kind of relevant experience or training do you have in your field?
  • What do you love about your job?
  • How do you receive most of your customers?
  • What is one of your proudest achievements of your business?
  • Talk about your staff.
  • How is your company different from others?
  • What do you try to achieve for your customers?
  • Do you have any special tech or equipment that is not commonly used?


Copyright 2018. Permission to repost with crediting link to Biveo.com.

Things the Videographer Says to the Narrator Before the Shoot

Getting your business owner comfortable in front of the camera is one of the most important aspects of your video. Studies show that how you say it is more important than what you say. You want your subject to come across as relaxed, happy, confident, approachable, enthusiastic and eloquent. Move the camera back. Try to make the process fun for them. Shots of the subject smiling and laughing will be among your best shots. Show interest in what they are doing. Stay positive with yout feedback. Have them do an over the top take to help boost their enthusiasm if needed. Reference 10 Techniques for Getting Your Subject Comfortable in Front of the Camera.

  1. Speaking on camera is easy. If you have experience speaking face to face at work, it will a breeze to look good on camera. And for any reason you don’t like the way you look, we can just use the audio.
  2. There is no reason to be nervous. Most of what we are shooting will only be used for the audio as shots of your business will be shown while you speak in the background.
  3. This should only take about 20 minutes, but there's no hurry. We can redo it until we get you looking your best.
  4. Look at the camera person, not the camera lens. Imagine you’re having a conversation. Or if your marketing calls for a script that is geared toward speaking directly to your customer, and warrants looking directly into the camera, look past the lens. Visualize your audience.
  5. Answer interview questions off the top of your head. (If you are reciting a prewritten answer, or using the modified script approach, try to recite the lines to sound as if you are answering the questions off the top of your head.)
  6. Your first take is often your best take because it is the most natural. So if you make a mistake, or "um" or pause, just keep going as these can be edited out.
  7. While answering, if you think of a side point, talk about it even though it wasn't asked. It is good to go off on a tangent.
  8. Include the question in the answer. For example, if asked, "How long have you been in business?", instead of answering "6 years”, answer "Smith Roofing has been in business for 6 years."

After the interview is complete, watch parts of it back, and show the client how they are coming across. This will help them do it again with more confidence and enthusiasm.

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Step 1: Narration
Moving-delivery

Modified Script Approach

For tighter control, and more thorough analysis of your business's strengths while still sounding conversational, use this modified script approach.

What to do: Use the following script as a starting point to develop a custom Insert your company's information and philosophy into the following script template. Keep what works, remove what doesn't. There is about 2 minutes of script below, most videos only need to be about 1:15.

How it works: The narrator recites the script one sentence at a time as if speaking to an interviewer, repeating each sentence until it sounds natural.

Script Template

Moving Company Survey Results: 62% of customers want owner narration in the video; 24% are indifferent; 14% do not want narration in the video.
Moving Company Video Length Limit Average: 82 seconds (1:22)


[Your Specialty (choose all the apply)]
With [three Illinois] locations serving [Springfield, Decatur and Lincoln], staff of [15], and fleet of [5] trucks, [Smith Moving Company] specializes in [full-service residential moves, small moves, self-serve containers, office relocation, auto moves, pianos, art & antiques, labor only, industrial, corporate, are GSA certified to move government, and are DOD certified to move military]. We are [licensed to move within the state of Illinois, USDOT-licensed to move interstate and NVOCC-licensed to move internationally]. We specialize in [senior relocation, hospitals/laboratory, universities/schools electronics, trade show exhibits, libraries, student moves, large items like hot tubs and safes].

Beyond the traditional moving services we also offer [records management, home staging, interior design, real estate services, cleaning, assembly, same day moves, logistics, warehousing, employee relocation, eviction assistance, rental truck driving, junk removal, dumpster rental, truck repair.] We are also able to perform [hoisting, rigging] and have a [crane, sage jack, stair climber, conveyor and fork lift.] Our trucks feature [air ride to reduce damage from transport, climate control to prevent heat damage, and use environmentally friendly biodiesel].

[Key Philosophy] The key to delivering great moving service is all about communication and customer service. We provide [24/7 customer service/dispatch, professionally trained, background checked and uniformed employees, bilingual in Spanish, bonded for added piece of mind].

[How It Began]
I started [Smith Moving] in [2004] after having worked 8 years for an industrial mover. Having learned how to deliver professional industrial service, I started as a residential mover which in many ways is much easier. We can carefully move some of the most difficult items.

[Customer Service]
We are focused on providing an accurate quote from the start that we adhere to as so many inexperienced movers accidentally underbid a move and then try to raise the price after completion. We are also focused on being on time by setting early departures and not over scheduling. And we are always available 24/7.

[Talk About the Service Process]
We usually need at least one week’s notice if you’re moving in the summer, and sometimes only a day in winter. Payment upon delivery.

[Share Some Expert Advice] If you can stand the cold, moving in late fall or winter can yield faster service at lower rates due to the seasonal slowdown.

May name is [First Lastname] and I hope you hire us to handle your moving needs.

Top 6 Script Content Tips

  1. Focus on the honest facts. Instead of saying "We are the best", try to give specifics such as, "We were recognized for providing great customer service by...", or "We performed serviced over 400 customers in 2015", or "Our staff is trained and certified by...".
  2. Good customer service is the most important thing to most customers. Demonstrate your level of customer service in your video. (Responsive, Accommodating, Knowledgeable, Flexible)
  3. Focus on the facts that show how you are different from other services. What is your niche?
  4. Demonstrate Candor. Do not try to portray your company any differently than how it truly is, and don't hide what your company truly offers. Use negatives to your advantage. For example, older equipment has the advantage of showing lower overhead and lower cost to the customer. What you think may be a negative can actually be a positive. Just be honest.
  5. Understand your niche and target your market accordingly. A portion of customers shop for the lowest price, a portion shop for the highest quality service. Charge fairly for the level of service you offer. Do not try to charge large corporation rates if you are a small local business. Do not drop your price to bargain hunters. Accept that you cannot win every customer that contacts you.
  6. If you are set on presenting your business by telling a story, be careful not to be self-congratulatory. Instead, focus on how your story benefits the customer.


Copyright 2018. Permission to repost with crediting link to Biveo.com

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Step 1: Narration
Moving-delivery

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