Step 1. The content of your business video can be greatly improved when it is based on marketing research. Biveo has conduced marketing research surveys for each industry. Your industry's survey results link can be found under the industry headline below. Also below is a list of interview questions and script template. Modify as needed. Scripts are more concise. Interviews are more natural and require less preparation.
What to Do: Choose the questions that best suit your small business.
How it Works: The videographer asks the narrator the questions as if in an interview. The spoken questions, as well as "um"s and pauses are edited out later.
Below are Biveo.com's best suggested interview questions.
- What problem were you having before contacting Techcompany?
Prior to contacting Techcompany, the phone system we were using did not have the full functionality we were looking for, and the performance wasn’t optimal.
- Why was it important to [you or your business] to solve this problem?
We wanted to make sure we had a very positive presentation to our clients when they contact us, and by switching to Techcompany, we feel we have what we need, and what our clients expect of us.
- How did you learn about Techcompany?
We found out about Techcompany just researching on the internet. We had just started exploring options. I spoke with another friend about voice over IP and the benefits it has, and that’s when i began conducting my own research on it.
- What persuaded you to end up choosing Techcompany?
I ended up choosing Techcompany because of the functionality and the value.
- How important is Techcompany’s service to your business?
The phone service is a lifeline to our business. Email is impersonal. By reaching out via phone call, we can have more of a connection with our client.
- Optional: State your name and company you’re with and city state.
My name is John Smith with Techpro Manufacturing of Atlanta, Georgia.
Copyright 2018. Permission to repost with crediting link to Biveo.com.
For tighter control, and more thorough analysis of your business's strengths while still sounding conversational, use this modified script approach.
What to do: Use the following script as a starting point to develop a custom Insert your company's information and philosophy into the following script template. Keep what works, remove what doesn't. There is about 2 minutes of script below, most videos only need to be about 1:15.
How it works: The narrator recites the script one sentence at a time as if speaking to an interviewer, repeating each sentence until it sounds natural.
A scripted approach is not recommend for shooting customer testimonials.