Project Overview

  • 30 to 120 seconds in length.
  • Authentic shots of the business (the building and its surroundings, company vehicles, equipment, staff, busy showroom or jobsite, before and after work samples)
  • Authentic audio narration by the owner or manager with a "What can our business do for you?" theme while avoiding generic or self-congratulatory messages and pro voice overs.
  • Avoiding the use of stock footage, photo slideshows, graphic logo intros or animation in place of authentic footage.
  • Final video for the purpose of building customer confidence when added to your online directory advertising, website, and social media.



Choose Your Industry

Home & Office Services

(Contractors, Cleaning Services, Tech Installations, Landscapes)

Auto Repair

(Mechanics, Body Repair, Oil Changes, Towing)

Beauty

(Hair Salons, Nail Salons, Spas, Tanning Salons)

Service Stores

(Dry Cleaners, Car Washers, Tech Repair, Banks)

Fitness

(Health Clubs, Gyms, Trainers, Coaches, Yoga Centers)

Professional Services

(Insurance, Accounting, Lawyers, Writers)

Retail Stores

(Retail Stores, Dealerships, Grocery, Gas Stations)

Real Estate

(Agents, Rental Services)

Healthcare

(Doctors, Therapists, Dentists, Optical Shops, Pharmacies)

Testimonials

(Shoot testimonials of your clients)

Entertainers

(Musicians, Performers)

Entertainment

(Theaters, Amusement Parks, Shows, Tours, Haunted Houses, Museums)

Product Demos

(Product or product line promotion)

What equipment, editing software and skills will I need?

Equipment

  • A professional camera or high-end smartphone/tablet.
  • A professional microphone for narrated videos such as a quality lapel mic, shotgun mic or external recorder. You can typically rent a lapel mic, XLR conversion jack and transponder for about $15/day, but test the equipment before renting.
  • Additional lighting if necessary. You can often get around this, by having a large bright window at your back during the narration shoot.
  • A fluid-head tripod, or at least a stable stool to set the camera and manually pan.

Software

  • Apple computers come with iMovie.
  • For PC users, in our experience, we had sound splicing flaws using Movie Maker. Therefore, we recommend buying Adobe Premier Elements for under $100.
  • Or hire a videographer to do the editing portion for you.

Skill

  • You'll need to know how to operate your equipment (camera, microphone).
  • You may need to watch a 1-2 hour editing software tutorial on YouTube.
  • You'll need to have a good marketing eye for pulling out the best footage.

What level of "video director" skills should I have?

The answer is that it varies by industry, and it varies by target market of the business. The amount of skill required depends on how much ambiance/entertainment the business sells. Or how much of your service fills a want versus a need? For some businesses it's important to convey a mood through the sounds, decor and other attributes of your business. For example, customers hire a plumber purely out of need, whereas you might pay to see a movie purely out of want. The key to producing a video that connects with your customer is to convey ambiance to the same degree your business does. The more ambiance your business sells, the more ambiance your video should convey. Conveying ambiance in video does usually requires more skill. Some examples:

When we hire an auto mechanic, we aren't doing it to have a good time. We're doing it to have a problem removed from our lives. An informative video that focuses on building trust and demonstrating expertise can be more effective than one that tries to sell the fun factor. Any opportunity to omit background music should be taken advantage of as music makes us think we are watching a commercial, and to "change the channel".

icon car guage very-low

When we shop at a retail store like Walgreens, it's usually more out of necessity than for recreation. Videos for similar convenience stores should focus more on informative facts than customer's emotions. There is still some value in conveying that shopping experience will be enjoyable however, by showing things like clean isles, decor, playful displays and cheerful staff.

icon register guage low

Going to a beauty salon can be both out of need and want. For example, a customer might be visiting a salon for a hair cut, but part of what they are paying for is a friendly, relaxing atmosphere. To a degree, your video should convey ambiance, perhaps with background music that fits the theme of the salon and shots of stylists smiling and chatting with clients.

icon beauty guage moderate

Most restaurants value a fun experience and enjoyable environment over just providing a meal. Strong ambiance building shots are required for higher-priced restaurants. The amount of ambiance you build in the video should fit the restaurant. For example, a slow-motion, closeup of wine pouring is an effective ambiance-building shot for a nice dinner restaurant, but a slow-motion, closeup of soda pouring into a paper cup will not score points with a lunchtime deli customer.

icon F-B guage high

Videos for entertainers for hire, such as musicians and performers, are trying to sell fun or other emotions. Your video should be all about building ambiance, excitement and fun. Typically these videos will require the most skill in shooting and editing.

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Some Ways to Build Ambiance

  • Close ups, slow motion, rapid scene changes, focus-shifting shots
  • Fitting background music
  • A concise message that connects
  • Narration that is delivered well
  • Professional lighting
  • Higher (cinematic) picture quality
  • Higher audio quality

So if your business sells ambiance, be aware of the additional level of difficulty. You should be open to evolving your video over more than one revision. Or if you are considering hiring a pro, know that not all videographers specialize in building ambiance, so review their portfolio and choose one that fits your business.

In marketing, your first impression is everything. A poorly made video can potentially hurt your business. It is worth it to take the additional time to get your video right. When you do get it right, your video will win new customers for you for years. So if you're ready let's get started by choosing you business category!

Where Biveo's 6-Step Process Saves You Time

If you have never produced an A-roll and B-roll video before, these 6-steps will save you several hours.

Preproduction

Step 1: Script & Questions

Common Method
3 Hours
Using Biveo’s 6 Steps
5 Minutes
Hire a Listed Pro
0 Minutes

Step 2: Storyboard

Common Method
1 Hour
Using Biveo’s 6 Steps
10 Minutes
Hire a Listed Pro
0 Minutes

Step 3: Equipment

Common Method
30 Minutes
Using Biveo’s 6 Steps
30 Minutes
Hire a Listed Pro
0 Minutes

Production

Step 4: Shooting

Narration Shoot
Common Method
45 Minutes
Using Biveo’s 6 Steps
30 Minutes
Hire a Listed Pro
15 Minutes
Business Action Shots
Common Method
45 Minutes
Using Biveo’s 6 Steps
30 Minutes
Hire a Listed Pro
0 Minutes

Postproduction

Step 5: Editing

Common Method
4 Hours
Using Biveo’s 6 Steps
3.25 Hours
Hire a Listed Pro
0 Minutes

Placement

Step 6: Placement

Common Method
It Depends/Varies
Using Biveo’s 6 Steps
It Depends/Varies
Hire a Listed Pro
It Depends/Varies

Total Production Time

Common Method
10 Hours
Using Biveo’s 6 Steps
5 Hours
Hire a Listed Pro
15 Minutes