If you are a real estate agent, having a video on your website and along side your advertisements can attract new customers, but if done poorly it can also scare customers away. What things attract new members and what things cause them to shy away? We asked 106 people to share their opinion.

91% of the people we surveyed would use the internet to find and choose a real estate agent if moving to a new state and friends did not have any recommendations. (Note that 34% of people surveyed have never worked with a real estate agent to this point in their life, and 25% said they most likely never will.) 19% of all respondents said they would not watch a video before choosing a real estate agent. On the flip side, 81% of consumers say they would watch a video when choosing a real estate agent if they didn't already have one recommended to them.

For most small business categories, people want videos to be short and concise with the average time limit around 40 seconds. But because choosing a real estate agent is so much about personality, we've seen the highest requested watch times of any category so far. When we asked "What length of time should a real estate agent video be limited to?", here are the results:

  1. 2 minutes: 26%
  2. 3 minutes: 20%
  3. 90 seconds: 16%
  4. 1 minute: 15%
  5. No Limit: 10%
  6. 30 seconds: 6%
  7. 5 to 10 minutes: 4%
  8. 15 seconds: 3%


When asked "What things in a video would improve your interest in choosing the agent?", the first 1 to 3 things that came to their mind were:

  1. Sales statistics are provided and good/past success/gets results 18%
  2. Warm personality (friendly 3, personable 2, down to earth 2, connects with anyone 2, engaging 2, approachable 1, respectful 1, warm 1, caring 1, likable 1, family oriented 1) 17%
  3. Honest/Straight forward/total transparency/genuine/authentic/sincere 15%
  4. Qualifications fit needs/good experience/knowledgeable/good negotiator/has good approach 13%
  5. Houses sold/for sale fit interests/similar tastes 11%
  6. Attentive to client needs, listens/good client interaction/puts client’s interests first 9%
  7. Appearance (attire, grooming, attractive) 7%
  8. Costs are clearly provided/appealing 6%
  9. Good communication skills/well spoken/intelligent/articulate 5%
  10. Personalities are a fit 5%
  11. Doesn’t just sell or show expensive homes/sells variety 5%
  12. City specialized in fits need 4%
  13. Calm/casual/relaxed/laid-back demeanor 4%
  14. Complete information/what to expect 3%
  15. Concise/short and to the point/just the facts 3%
  16. Professional 3%
  17. Testimonials/reviews 3%
  18. Claims made are verifiable 2%
  19. Confidence/poise 2%
  20. Well-prepared content and video production quality 2%
  21. Good reputation/rating/BBB 2%
  22. Has availability 1%
  23. Trend information/good time to buy 1%
  24. Does not try to up sell 1%
  25. Office is organized, well-kept 1%
  26. Positive attitude 1%
  27. Simplicity 1%


When asked "What things in a video would cause you to shy away from choosing the agent?", the first 1 to 3 things that came to their mind were:

  1. Exaggeration, dishonesty, insincerity, fake, opportunistic, pushy, aggressive, overly enthusiastic, sounding like a used car salesman 19%
  2. Ego (boasting, know it all, shows off car, arrogant) 16%
  3. Specialize in houses not like my own/what I want 11%
  4. Unappealing appearance, (attire too perfect or too messy, flashy, glossy, shifty, slicked back hair) 11%
  5. Failure to keep it professional (comedy, overly friendly, offensive, intolerant, racist, political) 9%
  6. Personality not relatable 8%
  7. Limited transparency, leaving out important information (such as past success) 6%
  8. High costs 6%
  9. Lack of experience/qualifications (No past sales) 5%
  10. Negative attitude or demeanor 5%
  11. Poor communication skills or poor client interactions 5%
  12. Unappealing tone of voice (annoying, accent) 4%
  13. Unfriendly 3%
  14. Signs of poor grammar 3%
  15. Not listening to the client 3%
  16. Failing to be concise 2%
  17. Off-putting body language or mannerisms 2%
  18. Too much about them, not enough about what we want 1%
  19. Agent has limited availability 1%
  20. Disorganized or run-down office 1%
  21. Unsympathetic to low budget 1%
  22. Not seeing an eclectic mix of clients 1%
  23. Poor video production quality 1%
  24. Little effort in making a good presentation 1%
  25. Impersonal 1%
  26. No promises 1%


We asked consumers if a real estate agent video should include these 6 common features:

  • 87% want commissions and costs (5% indifferent, 9% do not want)
  • 86% want the real estate speaking about their qualifications (10% indifferent, 4% do not want)
  • 86% want the types of houses they've sold (12% indifferent, 2% do not want)
  • 66% want the agent interacting with clients (21% indifferent, 13% do not want)
  • 53% want the office they work out of (33% indifferent; 14% do not want)
  • 15% want the vehicle they will drive you around in (44% indifferent; 41% do not want)

For more survey results, check back here: https://biveo.com/learning.


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