Entertainment Facility Videos: 60 Things to Include (and Exclude) According to Customers

Photo by Josh Howard

If you run an entertainment facility, having a video along side your advertisements can attract new customers. If done poorly however, it can scare customers away. What things attract new customers and what things cause them to shy away? We asked 100 people to share their opinion.

84% of customers said they would use the internet to find entertainment facilities. 16% of people said they would not watch a video before choosing an entertainment facility for a group of kids. On the flip side, 83% of consumers say they would watch a video if curious and unfamiliar. So let's see what the 83% want in an entertainment facility video.

In general, people want videos to be concise. Shorter lengths are a signal to the viewer that the video may do a good job of being concise. More than typical, customers are OK with longer than average videos for entertainment facilities as it enables them to see the full tour and receive full information. "What length of time should an entertainment facility video be limited to?", here are the results:

1. 2 minutes: 23%
2. 1 minute: 18%
3. 3 minutes: 15%
4. 30 seconds: 14%
5. 90 seconds: 12%
6. 15 seconds: 9%
7. No limit: 6%
8. 5 minutes: 1%

When asked "What things in a video would improve your interest in choosing that entertainment facility?", the first 1 to 3 things that came to their mind were:

1. Good prices/group specials/packages 27%
2. Appealing equipment/activities/variety, appears fun 19%
3. Nice, smiling customers enjoying themselves (real, not too many close ups) 11%
4. Clean, well-maintained, updated 10%
5. Concise, clear explanation (not vague) 10%
6. Facility tour (entirely, demos of each activity) 9%
7. Safety precautions, well-lit, no pitfalls, patrols 9%
8. Fits age group/all ages/things for adults 8%
9. Accommodating, friendly staff 8%
10. Testimonials, reviews (real, independent, verifiable) 5%
11. Real footage, true representation, not an ad, 4%
12. Good food 4%
13. Not crowded, spacious 4%
14. Family friendly 3%
15. Quiet, laid back environment 3%
16. Accessibility, special needs 2%
17. All information provided 2%
18. Parking is easy 2%
19. Appealing decor (energetic feel, colors) 1%
20. Easy to travel to, directions, public transportation 1%
21. Walkthrough of process 1%
22. Map to location 1%
23. Message is not dumbed down 1%
24. Allows you to bring your own food 1%
25. Modern special effects 1%

When asked "What things in a video would cause you to shy away from choosing the entertainment facility?", the first 1 to 3 things that came to their mind were:

1. Price too high (relative to fun) 18%
2. Crowded, long lines 10%
3. Messy/dirty/outdated 11%
4. Unsafe 10%
5. Exaggeration or pushy sales message, promoting instead of explaining 7%
6. Too flashy, loud, chaotic, cheesy, corny 7%
7. Unappealing activities, lack of activities 7%
8. Lack of diversity, not all-inclusive 6%
9. Lack of information 5%
10. Failure to be concise, clear (too long) 5%
11. Unappealing clientele (rude, shady, overly attractive) 5%
12. Animated mascot, animated items or people, too many graphics 4%
13. Lack of authentic, live footage of facility/use of stock footage, actors, animation 4%
14. Does not fit desired age group, age limits 4%
15. Lack of pricing/vague pricing 3%
16. Unimpressive narrator (low energy, poorly dressed, annoying, loud) 3%
17. Poor production quality, bad camera work, annoying music 3%
18. Location (proximity or bad neighborhood) 2%
19. Failure to show full facilities/best visuals 1%
20. Lack of clarity in narrative 1%
21. Appears to not be family oriented 1%
22. Appears to be family oriented 1%
23. Staff appears unprofessional 1%
24. Alcohol served 1%
25. Too many strict rules 1%
26. Unappealing design (colors, lighting) 1%
27. Any sign of disrespect towards users 1%
28. Poor philosophy 1%
29. Message is too dumbed down 1%
30. Political message 1%
31. Needing flash player 1%

We asked consumers if an entertainment facility video should include these 7 features:

• 86% want pricing (10% indifferent, 4% do not want)
• 82% want a tour of the facility (13% indifferent, 5% do not want)
• 45% want the owner/manager explaining in the background (32% indifferent, 22% do not want)
• 37% want to hear the facility's story (39% indifferent, 24% do not want)
• 32% want to see families playing at the facility (43% indifferent; 25% do not want)
• 24% want fun special effects (32% indifferent, 44% do not want)
• 12% want an animated logo intro (37% indifferent; 51% do not want)

Run a search on Biveo.com for local business videographers in your area

Create Your Small Business Marketing Video Yourself Following These 6-Steps