Dentist Videos: 62 Things to Include (and Exclude) According to Customers

If you run a dentistry, having a video along side your advertisements can attract new patients. If done poorly however, it can scare patients away. What things attract new patients and what things cause them to shy away? We asked 106 people to share their opinion.

86% of customers said they would use the internet to find a dentistry. 28% of people said they would not watch a video before choosing a dentistry. On the flip side, 72% of consumers say they would watch a video if curious and unfamiliar. So let's see what the 72% want in a dentist video.

In general, people want videos to be concise. Shorter lengths are a signal to the viewer that the video may do a good job of being concise. "What length of time should a dentist video be limited to?", here are the results:

1. 1 minute: 25%
2. 2 minutes: 21%
3. 3 minutes: 14%
4. 30 seconds: 13%
5. 90 seconds: 10%
6. 15 seconds: 6%
7. No limit: 6%
8. 5 minutes: 1%

When asked "What things in a video would improve your interest in choosing that dentistry?", the first 1 to 3 things that came to their mind were:

1. Good pricing 17%
2. Warm personality (kindness, good disposition, friendly, good attitude, a smile, cheerful, compassionate, respectful, courteous, gentle, caring) 16%
3. Dentist is knowledgeable and experienced (how they evaluate new technology, concerned about how dental affects overall health, their recommendations, informative, years in practice, credentials, background, education) 14%
4. Testimonials/reviews (real, verifiable), reputation, happy patients 13%
5. Provides services needed (in a professional way, list, option comparison, large span, wide age range of client types, pediatric training, orthodontic services) 10%
6. Office is clean, organized, updated 10%
7. Staff appears professional, friendly 8%
8. Nice office environment, surroundings (modern, well-lit) 7%
9. Sincerity, authenticity, honesty, genuine, earnest 7%
10. Professionalism overall 6%
11. Well-run operation, on-time, efficient, simplicity of operation 4%
12. Location 4%
13. Focus on comfort of patients, pain control 3%
14. Clear narration, good communicator 2%
15. Relaxed attitude, calm atmosphere 2%
16. Tour of the facility 2%
17. Focus on instrumentation & technique, innovative technology used 2%
18. Production quality of video is good 2%
19. Not having a video 2%
20. Consultative ability to speak details with the patient 1%
21. Work being done is of high quality 1%
22. Continuing education, training approach 1%
23. Eye-catching information that is not so textual and factual 1%
24. Before and after photos 1%
25. How much time the dentist spends with the patient (excluding hygienist) 1%
26. Convenience 1%
27. Focus on patient rooms 1%
28. Focus on staff 1%
29. Their mission and backstories 1%
30. Accepts insurance 1%
31. How to make appointments 1%
32. Hours 1%

When asked "What things in a video would cause you to shy away from choosing the dentistry?", the first 1 to 3 things that came to their mind were:

1. Impression or vibe of dentist doesn’t fit preferences (creepy, bad attitude, insincere, inauthentic, too perky, in it for the money, promotes a lot of cosmetic dentistry, unprofessional behavior, arrogance, bad manners, overly hip, using slang) 22%
2. Facility appearance unappealing (outdated, unprofessional, messy, cheap, dirty, unsanitary, not comfortable, too shiny, too elaborate, unorganized, unclean, expensive-looking) 18%
3. Cheesy, fake, lacking authenticity, loud, flashy, glitz, cartoons 9%
4. Overpriced 9%
5. Aggressive sales message, pushy, up-selling, gimmicks 7%
6. Unhappy patients/bad reviews, bad reputation 6%
7. Location 5%
8. Not using current, modern, pain-free methods 4%
9. Presence of a video (prefer text, makes dentist seem like a scam) 4%
10. Lack of clear pricing 3%
11. Failure to be concise, clear 3%
12. Incomplete services 3%
13. Poor video editing, over-produced 3%
14. Seeing things that look painful 3%
15. Exaggerations, untrustworthy, not legitimate 3%
16. Facility operates in a non-ideal way, production line 2%
17. Lack of experience, years in business 2%
18. Badmouthing competition 2%
19. Lack of information provided in the video, no mention of services 2%
20. Lack of medical credentials, not board certified 2%
21. Unappealing narrator voice (annoying, monotone) 2%
22. Large staff 2%
23. Crowded office 1%
24. Lack of parking 1%
25. Limited hours of service 1%
26. Loud music 1%
27. Lawsuits 1%
28. Ringing phones 1%
29. Not including testimonials 1%
30. Talk of price 1%

We asked consumers if a dentistry video should include these 7 features:

• 81% want an overview of their services (10% indifferent, 9% do not want)
• 71% want pricing (17% indifferent, 11% do not want)
• 62% want testimonials from past patients (21% indifferent; 17% do not want)
• 58% want to hear the dentist's story (25% indifferent, 17% do not want)
• 54% want a tour of the facility (33% indifferent, 12% do not want)
• 49% want the dentist narrating in the background (39% indifferent, 12% do not want)
• 5% want an animated logo intro (46% indifferent; 49% do not want)

Run a search on Biveo.com for local business videographers in your area

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